martedì 6 novembre 2012

A Parigi la comunicazione va in piazza



La "macchina per viaggiare" ideata dall'agenzia BBD Francia per pubblicizzare la compagnia di viaggi SNCF rappresenta una comunicazione inconsueta e divertente.
Un grosso cubo nero sistemato in Place du Palais Royale a Parigi incuriosisce i passanti, ma sono pochi i "temerari" che si avvicinano e accolgono l'invito a premere il pulsante che darà il via a una pazza celebrazione che si conclude con il rilascio di un enorme biglietto premio che permetterà al vincitore un viaggio verso la meta dei sogni.
Simpatiche le espressioni di passanti e vincitori e simpaticissima la modalità comunicativa "da strada" ancora snobbata dalle agenzie italiane.


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